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The patterns page opened with three dress stories

On 10 October the patterns page, first called the journal, opened with one story per dress.

Drawings of the seven dresses side by side: navy gingham mini, pink bow keyhole mini, red gingham mini, yellow shoulder-tie maxi, both pink bow wrap minis and the pink pinstripe back-bow mini.
The seven dresses on the patterns page today, drawn at true relative size.

The first three stories were the Pink bow keyhole mini, the Yellow shoulder-tie maxi and the Pink pinstripe back-bow mini. Each one shows the drawing, the pattern and the dress's review status, and the Pink bow keyhole mini came with the first free printable package: the A4 and A0 pattern, the sewing guide and the cutting layout.

The Red gingham button-front mini and the Navy gingham off-centre button mini followed the same evening, and the two wrap minis on 11 October. The page now holds seven dress stories and five free packages.